My Story

My name is Sonia DiGioia and I am the former award winning manager of Regis Salon #1907 in Auburn, Mass and the former co-owner of Rinse Hair Lounge in Worcester, Mass.

My career began at Hair in Motion Beauty Academy in the year 2000. Since my start, I have earned countless certificates based on product knowledge, color technique, master color courses, Vidal Sassoon and more in an effort to bring the latest trends and best quality hair care to my past employers and my amazing clientele.

I obtained a global education and was considered to be one of the top 75 stylists in the world, decided by the largest beauty organization in the world Regis, 2002-2007.

I have acquired my knowledge and expertise through my training in Las Vegas, Nevada; Miami, Florida; New York City and California, in addition to my international travels to Beijing, China; Shanghai, China; Lisbon, Portugal; Prague, Czech Republic; Budapest, Hungary; Athens, Greece; and Calabria, Italy. I frequent the LBP (Luxury Brand Partners) Studio in Miami for extended classes and week long hair festivals. I have had the pleasure of attending many red carpet galas.

My global education and experiences have shown me how to work with a diverse array of cultures, religions, and hair textures to create magnificent art.

From 2017 and forward, my salon has evolved into a more personal, exclusive hair experience.